Faculty of Digital Media and Communication

College Vision:

Preparing digital content creators and communication leaders who combine critical thinking with technical and creative skills—capable of producing impactful, professional media discourse, analyzing audience data, and upholding professional ethics—within bilingual (Arabic/English) instruction that keeps pace with platform shifts and emerging technologies.

Programs and Unique Features:

First: B.A. in Digital Media & Communication (3 years – 8 semesters)

Program Identity: Preparing professionals in digital journalism, multimedia, content marketing, and platform management.

Unique Features:

• Applied tracks in digital journalism, video and audio production, social media management, digital marketing & advertising, and audience/data analytics.

• Project-based curriculum with a progressively built portfolio, field training, and platform partnerships.

• Digital production labs and a compact broadcast studio, with analytics applications (Analytics) and AI-for-content tools.

• Courses in ethics and the legal framework for practice (publishing laws, intellectual property rights).

• Bilingual Arabic/English support for media terminology, plus writing, visual, and audio workshops.

• A capstone project that solves a real communication problem or executes a live campaign for a community or commercial partner.

Second: M.A. in Media Fundamentals & Digital Journalism (4 semesters)

Program Identity: Deepening expertise in digital editing, data journalism, and multimedia storytelling.

Unique Features: 

Experimental newsrooms, open-source data analytics, fact-checking standards, and a thesis or digital platform/magazine project option.

Third: M.A. in Digital Radio & Television

Program Identity: Designing and broadcasting professional video/audio content across the web and social platforms.

Unique Features: 

Lightweight production studio, podcast and short-form video series, algorithm-driven distribution strategies, and audience-impact measurement.

Fourth: M.A. in Public Relations & International Communication

Program Identity: Reputation management, cross-cultural communication, crisis messaging, and advocacy campaigns.

Unique Features: 

Crisis-simulation lab, international communication protocols, image/brand perception measurement, and communication KPIs.

Fifth: M.A. in Digital Marketing & Advertising

Program Identity: Planning paid and organic campaigns, precision targeting, and content marketing.

Unique Features: 

Campaign management platforms, A/B testing, dashboards, and customer-journey modeling (Customer Journey).

Sixth: M.A. in Directing & Technical Operations

Program Identity: Digital directing and managing teams and technical workflows for multimedia production.

Unique Features: 

Agile production pipelines (Agile Production), rights and licensing management, and integration of audio, video, and motion graphics.

Common differentiators across all programs:

• Bilingual instruction and integration of professional ethics with legal frameworks.

• Responsible integration of AI tools (for planning/editing/analytics).

• Training partnerships and applied projects with media institutions and platforms.

• Alignment of courses with professional certifications (analytics, ad platforms, content management).