Bachelor’s in Digital Media and Communication
Bachelor of Digital Media and Communication – California University of Science and Technology
This program aims to prepare a new generation of digital media professionals equipped to create engaging content and manage communication strategies in today’s rapidly evolving digital landscape.
It emphasizes hands-on skills in digital media production, online marketing, multimedia storytelling, and strategic communication — all delivered under the American education system.
Program Objectives:
Provide students with theoretical knowledge and technical skills in digital media.
Enable them to manage content and communication across digital platforms and social networks.
Train students in audience analysis, digital marketing tools, and interactive engagement.
Prepare graduates to influence and communicate effectively in the digital age.
Curriculum (By Semester):
Note: Each course equals 3 credit hours based on the American credit system.
Year 1
Semester 1:
Introduction to Digital Media
Communication Skills
Media and Society
New Media Technologies
Academic English I
Semester 2:
Digital Media Writing
Principles of Public Relations
Digital Design and Production
Media and Culture
Academic English II
Year 2
Semester 3:
Digital Marketing Strategies
Multimedia Communication
Digital Audience Analytics
Social Media and Communication
Ethics and Law in Digital Media
Semester 4:
Digital Media Campaigns
Media Content Management
Corporate Communication
Crisis Communication in Media
Social Media Platform Analysis Project
Year 3
Semester 5:
Media and Digital Identity
Video & Podcast Production
Digital Interaction and User Technologies
Data Journalism and Visualization
Media Branding Management
Semester 6:
Strategic Communication
Advanced Audience Studies
Media Leadership
Artificial Intelligence Applications in Media
Capstone Graduation Project
Duration of Study:
Three academic years (6 semesters), totaling 90 credit hours.
Career Opportunities:
Graduates of this program are prepared for positions such as:
Digital Content Producer or Video Editor
Social Media Manager or Community Specialist
Digital Marketing or Campaign Consultant
Presenter, Reporter, or Editor for Digital Platforms
Audience Analyst or User Experience Researcher
Roles in advertising agencies, corporate media departments, and interactive media firms
Admission Requirements:
High school diploma or equivalent
English language proficiency or placement test
Completed application form + valid ID or passport + personal photo
Tuition Fees:
$5,500 USD for the full program, including 6 semesters + graduation project
Flexible installment plans available
Contact Information:
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Phone: +90 501 599 9991
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