How to Sell Anything to Anybody

During his 15 years working for Ford, Joe Girard achieved a world record that earned him a place in the Guinness Book of World Records by selling 13,001 cars to individual customers. Girard did not hold a specialized degree in sales, but through being in the thick of daily work, he learned that the classic image of a salesman cannot be replaced. He always insisted that building on the fundamental principles of trust with the customer and working diligently would enable anyone to achieve what he had achieved.

This book, which topped the bestseller lists for many years, has helped millions of readers reach their goals, and it will do the same for you. Joe Girard lays out for you the formula to maximize sales in every transaction, using techniques he developed, which became known by his name and with which he achieved his record-breaking accomplishment—an accomplishment you can also achieve.

This book is authored by Joe Girard, and all rights are reserved by the author.